Tuesday, April 6, 2010

YouTube's future in sports broadcasting looking bright

The New York Times posted an article in March 2010 regarding YouTube's new contract to broadcast India's premier cricket league live. According to the article, this is the first time YouTube has gotten a contract to have live streaming of any sporting event. I am hoping that this new deal is a COMPLETE success because I love watching sports, particularly soccer, and am always trying to find live streaming of college soccer games. Typically, many of the major NCAA Division I college soccer programs will have live streaming of playoff games through their official university website. The issues I have with these live streams are:
  1. The quality of the video is poor
  2. The streaming pauses a LOT
  3. They aren't always free
If YouTube can solve these issues and prove that their streaming can create as much revenue as traditional broadcasting then I think this is they way of the future for sports broadcasting. If my favorite soccer team is playing I want the ease of being able to search for the game when and where I want and be able to pause it and restart it as it fits into my schedule. Let's here it for YouTube!

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